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McLaren crowns its drivers again in Monaco

McLaren crowns its drivers again in Monaco

16 May 2008

The McLaren drivers will once again race through the streets of Monaco with luxery diamonds on their helmet. The McLaren Formula 1 team announced on Friday it has once again closed a deal with Steinmetz for next week's Monaco Grand Prix.

This year Steinmetz has worked closely with the Vodafone McLaren Mercedes drivers, Lewis Hamilton and Heikki Kovalainen, in creating their own personalised race helmets, which both drivers will use throughout the Monaco Grand Prix weekend. Lewis and Heikki's helmets have been custom-made to their tastes after working closely with Steinmetz's in-house designers. Each helmet has the signature of the driver pavéd with a line of hundreds of Steinmetz's handcrafted diamonds.

This also marks the first time that the Steinmetz logo - or any other sponsor's logo in Formula 1 history - has been incorporated into the design of the helmets through the application of diamonds. In celebrating Steinmetz's unprecedented attributes of master craftsmanship and integrity, the Steinmetz logo has been pavéd using Forevermark diamonds. Forevermark diamonds are the world's most preciously selected diamonds.

"I really like what Steinmetz has done this year and am looking forward to the Monaco Grand Prix weekend," said Lewis. "As some people might know I am very particular about my helmet but it looks great and will add some extra sparkle to the event."

Lewis was presented with his helmet at the McLaren Technology Centre this week whilst Heikki will receive his on Wednesday in Monaco.


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